The Grumpy Buchtl — Building a Brand with Character

As a new coffee spot entering Vienna’s competitive café scene, The Grumpy Buchtl needed more than just a visual identity — it needed personality. With Jan and Andreas at the helm, the goal was to create something memorable from day one.

The Approach

The branding centered around character — turning the Buchtl into a distinctive mascot that could carry the tone, attitude, and story of the brand.

The Transformation

A playful yet refined identity system was developed, balancing bold personality with a clean, modern aesthetic — allowing the mascot to become the recognizable face of the experience.

The Outcome

A brand that feels instantly iconic — approachable, expressive, and built to stand out within Vienna’s café culture.